| Monday,
Dec 2, 2002 Pre-Workshop Activities |
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0800-1630
1100-1600
1300-1700
1700-1900
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Service Meetings
Vendor Exhibit Set-Up
Workshop Registration
Welcome Reception, Vendor Areas |
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| Tues, Dec 3, 2002 (1st
Day of Workshop) |
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0700-0900
0730-0830
0730-1700
0830-0900
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Workshop Registration
Continental Breakfast
Vendor Exibits Open
Opening Remarks, Welcome
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0900-1015
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Leadership and Influence
Introduction to the relationship among different workplace tasks
and how leadership fits in: |
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- Leadership is about risk, vision, character, relationships
and influence.
- Leadership as part of the organizational map.
- Why leadership can be difficult, but can be learned and practiced
by anyone, no matter what their previous experience, job title,
education or length of service.
- Exercise: Identifying Your Leadership Preference
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1015-1045
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Break
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| 1045-1200 |
Leadership and Influence
The application of the influence model to customer service improving
the library's position in the institution and dealing with challenging
people.
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- The Differences Between Power, Authority and Influence
- Influence as Rapport, Information and Action
- Exercise: Identifying Information Preferences
- Applying the model to real situations
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1200-1330
1330-1355
1400-1530
1530-1550
1600-1700
|
MLD Business Luncheon
FEDLINK Update
Knowledge Management as Storytelling
Break
Storytelling
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|
| Wed, Dec 4, 2002 (2nd
Day of Workshop) |
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0700-0900
0730-0830
0730-1700
0830-0845
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Workshop Registration
Continental Breakfast
Vendor Exibits Open
Admin Remarks |
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| 0845-1015 |
Marketing
Using marketing principles to partner with customers and decision-makers
to improve the library, increase its value to others and increase
its customer base.
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- Marketing as Awareness and Response (Awareness of your customers
and decision-makers, and responding with improved service and
communication)
- Identifying and responding to different kinds of customers
- The differences between marketing, public relations and advertising.
- Who do we ask and how
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1015-1045
1045-1200
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Break
Marketing
Applying marketing principles to improving a library's publicity
and advertising materials and improving the marketing plan |
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- Marketing exercise: Writing benefit statements for library
services
- Creating the marketing portfolio - traditional, customer,
vision and opportunity-driven responses.
- What will you do next?
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1200-1330
1330-1430
1430-1500
15:00-15:45
1530-1550
1600-1700
1900-2130
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Lunch on your own
Army, Navy, Air Force Update
DOD Business Initiative, Joint E-Content Panel
Library E-Measurement: Issues When Selecting E-Measures
Successful library leadership, marketing, strategic planning and
management require persuasive evidence. What are the key challenges
faced when developing and using e-measures?
Break
Library E-Measurement: Designing E-Measures that Work
Successful development and use of e-measures marries art and science
and
requires practice. Together we will get started in this session.
Holiday Party
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Thur, Dec 5, 2002 (3rd Day of Workshop)
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0700-0900
0730-0830
0830-0845
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Workshop Registration
Continental Breakfast
Admin Remarks
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0845-1015
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Strategic Planning
Creating the structure of a strategic plan and defining Where
are we going and why: The Leadership Level:
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- Introduction to the Five Steps of Strategic Planning: Research,
Where are we going and why, What are we going to do, How are
we going to do it, and How well did we do?
- Exercise: Vision and Mission - Creating Compelling Futures.
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| 1015-1045 |
Break |
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1030-1200
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Strategic Planning
Creating a sample strategic plan:
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- Filling in the blanks - Who Does What, particularly when staff
and resources are limited
- Exercise: The Short-term Strategic Plan
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1200-1330
1330-1400
1400-1430
1430-1530
1530-1550
1600-1700
1700-1720 |
Luncheon (Hotel Buffet)
Speaker: Ms. Sarah K. Wiant, Director of the Law Library and Professor of Law, Washington and Lee University School of Law
Topic: Expect Fireworks - The USA Patriot Act
DTIC Update (Carol Jacobson)
Joint Library Forum Update (COL Marcus Beauregard)
Strategic Planning Lessons Learned
Break
Strategic Planning Lesson Learned
Closing Ceremony |
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| Fri, Dec 6, 2002 Post-Workshop
Activities |
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0730-0830
0830-1600
0900-1700
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Continental Breakfast
Air Force Meetings
Monticello, Jefferson Foundation Library & Michie Tavern Tour
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