Accession Number : ADA490182


Title :   Recruiting for Prior Service Market


Descriptive Note : Briefing charts


Corporate Author : ARMY RESERVE COMMAND FORT MCPHERSON GA


Personal Author(s) : Thomas, Brian A. ; Givens, Eric


Full Text : http://www.dtic.mil/get-tr-doc/pdf?AD=ADA490182


Report Date : JUN 2008


Pagination or Media Count : 14


Abstract : Study Objectives: 1) To analyze and understand the characteristics of the prior service (PS) market based on data from: * DMDC (All services) * IRR (HRC-St. Louis) * AC/RC transition (HRC-Alexandria); 2) To recommend possible recruiting pools of applicants from the analyzed market data; 3) Develop potential marketing and advertising tactics and strategies targeted to the defined applicant pools; 4) Monitor and modify understanding and learning from market analysis to enhance recruiting efforts.


Descriptors :   *REENLISTMENT , *RECRUITING , *MARKET RESEARCH , *MILITARY FORCES(UNITED STATES) , ATTITUDES(PSYCHOLOGY) , PUBLIC OPINION , SYMPOSIA , MARKETING


Subject Categories : PERSONNEL MANAGEMENT AND LABOR RELATIONS
      ECONOMICS AND COST ANALYSIS


Distribution Statement : APPROVED FOR PUBLIC RELEASE