Accession Number : ADA250316


Title :   EC 92 and the United States


Descriptive Note : Individual study project


Corporate Author : ARMY WAR COLL CARLISLE BARRACKS PA


Personal Author(s) : Freeman, Richard L


Full Text : http://www.dtic.mil/dtic/tr/fulltext/u2/a250316.pdf


Report Date : 15 Apr 1992


Pagination or Media Count : 45


Abstract : The world is undergoing tremendous change in the 1990s. Instead of a bipolar world where military might was the power, we are now entering a multipolar world where economics is the power. The emergence of a single Western European market, commonly referred to as EC 92, will challenge the United States on the world market. The single European market, scheduled for completion in eight months, is an organization of 12 nations whose ambitious goal is to transform the Community into an area without internal frontiers for goods, capital, services and people by December 31, 1992. The United States cannot afford to ignore this market of 320 million customers. To be able to compete with EC 92, the U.S. will have to make changes in the relationship between government and industry, and industry will have to become more innovative in cutting production costs and in improving the quality of the product. The U.S. also needs successful negotiation of the current Uruguay round of the GATT talks. The voices of isolationism and protectionism are on the rise - both here and in Europe - strengthened by a stagnant European economy and America's search for a scapegoat. The world has changed to become a global marketplace and the United States just hasn't done enough to adjust to the new challenges of economic competition. American Politicians and industrial leaders need to begin focusing on the long-term improvement of American competitiveness and establish a strategy to successfully deal with this new economic giant.


Descriptors :   *ECONOMICS , *FOREIGN POLICY , NATIONS , UNITED STATES , INDUSTRIES , COMPETITION , ORGANIZATIONS , STRATEGY , PRODUCTION , COMMUNITIES , COSTS , QUALITY , INTERNAL , POWER , NEGOTIATIONS , MONEY , GLOBAL , CUTTING , EUROPE


Subject Categories : Economics and Cost Analysis
      Government and Political Science


Distribution Statement : APPROVED FOR PUBLIC RELEASE