Accession Number : AD0327861


Title :   WORD-OF-MOUTH COMMUNICATION IN THE CHINESE COMMUNIST ARMY (PR0PIN-CCA)


Corporate Author : AMERICAN UNIV WASHINGTON DC SPECIAL OPERATIONS RESEARCH OFFICE


Personal Author(s) : WHALEY, BARTON


Full Text : http://www.dtic.mil/get-tr-doc/pdf?AD=AD0327861


Report Date : SEP 1961


Pagination or Media Count : 156


Abstract : The Chinese Communist Army (CCA) does indeed offer a target for psychological operations. It is a tough, well-armored target; but it is not impenetrable. The most promising point of entry to Chinese troops both at home and abroad appears to be through local Chinese civilians. Information thus introduced would circulate within each rank and to some degree between ranks, although neither as rapidly nor as widely as among civilians. Furthermore, the CCA appears vulnerable to intensive leaflet and loudspeaker bombardment, particularly if this provides convincing news of the military situation or of home and family.


Descriptors :   *SOCIAL COMMUNICATION , GROUP DYNAMICS , ARMY , PSYCHOLOGICAL WARFARE , COMMUNISM , PUBLIC OPINION , MILITARY PSYCHOLOGY , VERBAL BEHAVIOR , PROPAGANDA.


Subject Categories : MILITARY OPERATIONS, STRATEGY AND TACTICS


Distribution Statement : APPROVED FOR PUBLIC RELEASE